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Ellen Schaefer, principal of Group Works, has been helping clients better understand their customers
for more than 25 years.

Group Works provides consulting services in the areas of qualitative research and meeting facilitation.


Qualitative research helps clients understand the attitudes, behavior, and unmet needs of the organization’s target audience. Gaining insights about customer motivations gives marketers a competitive edge in developing products and services and designing persuasive communication materials. Qualitative research methods used by Group Works include:

  • Focus groups
  • In-depth interviews (IDIs)
  • Online discussion boards
  • User experience testing (for products and Web sites)


Group Works provides meeting facilitation services to help clients have more productive meetings. Examples of meetings that benefit from professional facilitation include:

  • Annual board retreats
  • Brainstorming sessions
  • Customer advisory boards
  • Strategic planning meetings